DESIGNS THAT WORK
Looks Aren't Everything
As long as your website is easy to navigate, and gives your visitors the information they need quickly and easily it can be a success ... once people find it.
There is no design that is best at SEO - the search engines don't care what the sites look like, just what the coding behind the scenes is like.
Search Engine Spiders (small automated programs) search the internet for websites, reporting what they find.
Hopping from site to site they visit many millions of pages each day and they never view any pages in a browser.
What matters for your site, and for any site is what these spiders find when they visit you, and what they report back. As long as you get this right, you'll see the 'looks don't matter'.
Any Type Of Site Is Suitable For SEO
From a brochure site, to a full e-commerce store selling millions of pounds there is always something you can do to improve its SEO effectiveness.
Top results are being achieved for many terms including...
Go to Google, search for your top keywords and see how well you rank, and how many results you need to fight your way through. Then see how we're doing with the terms above, and their competition.
If you are not in the top 20 if there are over 170 million results, in the top 5 if there are over 50 million results or not even listed at all! Call us, or ask us to call you.
Remember - we're curently getting #1 placements against some 50 million competitors, and 20th with 170 million - imagine what we could do for you?
DESIGNED TO SUCCEED
Creating SEO Friendly Websites
With Search Engines there is no such thing as a format for a website that will always work well. Search engines change their minds (update their algorithms) fairly often as to what it regards as an important factor to any page.
Are Template Systems Alright?
If you use a free template for either a brochure site or an e-commerce website - don't expect to leap to the top positions of search engine results, you won't.
Free template driven sites were developed for the masses to be able to create their own site. SEO wasn't really important.This is why sites rarely rank highly these days. As search engines have developed their approach, so must any site wanting to succeed.
What skills are needed, really?
Wherever possible, your site should be developed by a skilled website designer / programmer combination both working to an overall goal. This way the site will be aesthetically pleasing for your visitors but is hard coded for the current search engine thinking. Updates to the code may need to be done over time to keep the site relevant to the current state of search engine algorithms.
Static, Dynamic ... which.......?
To make a site easily maintained, most companies now offer sites that are partially or completely dynamic - this means that information is kept elsewhere (on a database for example) and as each page is loaded in a web browser, the page is created with the latest information. This means changes or updates can be made to a central point rather than to a single page. This information is then available to be used many times by the site.
A popular Example of a dynamic site is Facebook - You make a change, and the next time you friends look, it shows the new information.This allows for easier maintenance but needs the skills of an experienced database developer for it to work flawlessly.
A downside of many dynamic sites is that you see odd symbols in the URL (page name in the top bar) which can include $, ? and & - these can show pages are dynamic and due to the ease of changing the content some are given a lesser status that static pages with the same information.
Meta-information, the truth?
If any company tells you that your meta-information doesn't matter - run a mile!
You might hear meta-tags don't matter these days - they do. They matter in 2 ways - it is used as a check and balance with your pages content to ensure your site is what you say it is about - plus in search engine results, it tends to be the information within these areas that is shown in the results. Better page titles, content and description tags will get more people clicking you in preference to your competition once they see you in the search results.
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